The popular summer Wine and Food festival is giving fags the flick.
Land-owners Pernod-Ricard has banned smoking at the long-standing event and are asking smokers to leave their cigarettes at home.
And even vapes have come on the chopping block – with the entire site right to the road flagged as smoke free.
Wine Marlborough event coordinator Loren Coffey praised the initiative, saying New Zealand had been heading in this direction for a while.
“None of their [Pernod Ricard] workers can smoke on their site – so it’s fair to extend it to events,” she says.
In recent years, smoking was confined to a designated area. But this year those areas have been canned. “If anyone’s smoking on site they will be politely told to put it out,” Loren says.
The policy, part of Pernod Ricard’s 2020 sustainability plan, was shared with wineries attending the festival at a briefing last Thursday.
Loren says stallholders were supportive of the initiative.