A bid to look after her own health will see a Marlborough mum make her design debut at New Zealand Fashion Week.
Hayley Rhind is part of the force behind acclaimed million-dollar fashion label White Chalk.
Now her own athleisure label will hit the catwalk on Auckland after she was invited to show her collection as part of fashion week at the end of the month.
The entrepreneur began in the fashion business by creating her own clothes when designer brands would blow her budget.
But Hayley says the busier she became, the more her lifestyle suffered.
She hopes her new range, RHIND, will encourage more Kiwi women to incorporate exercise into their daily lives.
“After I launched White Chalk in 2015, I became so busy and my lifestyle suffered.
“When I decided to focus on my own health and exercise, I realised I was wearing activewear more than anything else, so it was just natural that I wanted to create my own range,” she says.
The self-taught fashion guru lives on a 1000ha sheep and cattle farm in Marlborough.
“My sister-in-law, Ginny, was living in Vietnam at the time so I had her produce them (clothes) for me,” explains Hayley.
“When all of our friends started asking if they could buy our pieces, we realised we were on to a good thing.”
The pair have since brought their manufacturing home to Blenheim to match their vision of having fashion brands that are 100 percent designed and produced locally.
“People deserve to know where their clothes come from. Buying locally guarantees this.
“Our customers also get a kick out of supporting people in their own backyard.”
Hayley says RHIND has been 12 months in the making and will include leggings, jumpers, crops, t-shirts, singlets, sports bras and rain jackets.
“I want to inspire women to love their bodies in the form of movement and nourishment,” Hayley says.
“I aim to encourage women to move more and see their bodies in a positive light.”